ZZZQUIL
The world doesn’t go quiet at night—it gets louder. News alerts, crises, and endless information make rest feel like neglect, as if turning away means you’re not doing enough. ZzzQuil gives people permission to mentally clock out—so they can turn off the world now, rest deeply, and come back to everything else tomorrow.
Your Brain on Do Not Disturb
OUT OF HOME
ACTIVATIONS
Stunt: Drown Out the Noizzze
ZzzQuil will stage a sleep stunt outside major news outlets, in majorly busy areas, with breaking headlines playing onto a clear box. Inside, one lucky sleeper who took ZzzQuil rests peacefully, able to put the news, their brain, and the world on Do Not Disturb.
Do Not Disturb Zone
ZzzQuil will set up Do Not Disturb zones in major cities throughout the US.
These zones will have no wifi, bad service, very inviting lighting, and best of all: no noisy notifications. Take a moment to pause, reflect, and DND.
Brick x ZzzQuil
ZzzQuil will partner with Brick, a device that physically blocks apps on your phone, so you can block out the noise at night. A voucher for a free box of ZzzQuil capsules will be included.
Breaking Newzzz App
Instead of the news making you nocturnal, Zzzquil is here to catch you up on the headlines you missed while you caught some shut-eye, so you can sleep soundly, stress free. Just be sure to check it when you wake up.
Art Director: Kyle Ursin 𓇼 Copy Writers : Haley Davis, Brooke Wilson