ROYAL CARIBBEAN
On Royal Caribbean, your personal adventure awaits at every turn. Whether soaring on zip lines or diving into ocean depths, each traveler crafts their own unique story. Let's set sail for the extraordinary—where you're both the author and hero of your journey.
Chart Your Course.
OUT OF HOME
You Are The Captain
We will craft an authentic adventure book to send in the mail, filled with tales of far-off lands and daring escapades. As it unfolds, it transforms into a treasure map, revealing the hidden paths of a Royal Caribbean cruise.
SOCIAL
Cruise Your Own Adventure
We will create a series of Instagram Stories where followers make choices about their ideal cruise, leading to different fantastical outcomes. Follow the link to book your dream vacation after you complete your story.
A Royal Caribbean Podcast / Radio Spot to enchant audiences.
Royal Caribbean TreasureTrek
This interactive app allows users to 'Chart Their Own Course' through a game that mirrors real-life cruise adventures, enabling them to explore with friends, plan customized experiences, and seamlessly book their actual journey
COLLABORATIONS
Royal Caribbean SPF
Royal Caribbean's very own custom-scented sunscreen. Choose from a variety of fragrances inspired by our destinations to create a unique sun care experience. Your perfect scent awaits, as individual as your journey – safeguarding your skin while capturing the essence of your ideal getaway Available exclusively onboard your dream cruise.
Art Director: Kyle Ursin 𓇼 Copy Writer : Leslie Watkins